Dare to Drink Different (NL)

Dare to Drink Different is a new and fast-growing specialty beer & craft beverages platform where the focus is on selling specialty beer, beer packages and beer gifts. Dare to Drink Different is a platform to enthuse, inspire and guide consumers in their choice for the perfect beer package or new beer flavors. Different in the market Dare to Drink DIfferent distinguishes itself in the market through its visual identity, cross-channel activation in different channels (hospitality/retail/online/events) and offers an original and unique own taste test to guide people in their choice of special beer. Our challenge We want to continue to drive quality traffic to our webshop with a focus on the following anchor terms (to be used with click ads or alt text with image ads): - Specialty beer (order / buy) - Beer package (order / buy) We would like to be present on relevant blogs and websites where our target audience is located and with relevant articles and links to drive traffic to our webshop. We particularly want to do this on two main topics: 'ordering special beer' & 'beer packages'. The target group Our target group is quite broad and focuses mainly on the age 25 - 55 with an interest in (special) beer and side interests such as going out, shopping, sports, gaming and tech. We do not not on the seasoned special beer lover, but rather on the shopper and the novice beer beer drinker who is characterized by convenience, open to new things and extremely price sensitive.